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Can you communicate well with your clients online?
Sounds like a silly question, doesn't it? But you would be surprised how many
professionals don't know how to communicate effectively online.
Your communication style is communicated every
time you send an email. You *don't* want your potential clients and colleagues
to hit the 'delete' button before even reading your emails. You *do* want people
to have a good first impression of you. Your communication style makes you or
breaks you.
The Big Rules
Here are 3 all-time *BIG RULES* for making a positive impression with potential
clients. They're the Big Rules because they will make or break your first
impression... and affect your relationship.
1. Greet the client by name. This means "Hi
John" or "Dear...", whichever you prefer.
2. Human contact comes before business. Ever go
into a restaurant and just start ordering when asked if you're ready? I bet you
smile at the waiter, ask 'how are you?' and chat a bit before you order. Your
service will most likely be better because you've established human contact with
that waiter/waitress before doing business.
3. Use white space generously! If you are
sending more than 2 sentences, make them separate paragraphs with blank space
between them so the reader can skim quickly. You'll get a better response when
people can skim what you have to say. One large paragraph is a turn-off because
it's too difficult to read. You don't know how many emails your clients and
colleagues receive each day. You want to create the right impression with your
email communication. Make it *easy* for your clients to read, understand and
respond to you!
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